Oakwood Premier OUE Singapore Wins Top Accolade at the Serviced Apartment Awards 2018
SINGAPORE, 20 March 2018 – Reinforcing its position as a leader in the luxury serviced residence space, Oakwood Premier OUE Singapore was recognized for ‘Best Marketing or Branding Campaign’ at the recent Serviced Apartment Awards 2018, on 19 March.
Judged by a panel of industry experts, the ‘Best Marketing or Branding Campaign’ award benchmarked properties and operators against four criteria: execution of clear campaign objectives, innovation and uniqueness, smart execution and successful ROI. For its launch, the Oakwood Premier OUE Singapore team adopted a 360-degree, integrated marketing communications campaign approach which saw a multi-layered strategy of traditional media and influencer engagement, comprehensive social media content and B2B outreach. The campaign culminated in a large-scale, high energy launch event carefully curated to ensure that each aspect of the property was creatively highlighted through partnering with local creatives and musicians as well as top food and beverage purveyors.
“This award is testament to the great work and creativity that the team has demonstrated these past few months to make Oakwood Premier OUE Singapore the property it is today”, said Oakwood Premier OUE Singapore General Manager Roy Liang. “We are extremely proud of what we have achieved and will continue to work hard to build on this success as we further expand on our product offering and strive to deliver the best possible Oakwood experience to all guests.”
The Serviced Apartment Awards are the first and only dedicated awards created for and by the international serviced apartment, aparthotel, extended stay and short-term rental industry. The prestigious awards recognize excellence at individual, team and corporate level. This year, the glittering awards ceremony took place at London’s five-star Grange Tower Bridge Hotel with more than 300 hospitality professionals in attendance.