Oakwood and Suite Options Win Corporate Housing Providers Association’s Tower of Excellence Award for Most Creative Marketing
LOS ANGELES – February 12, 2019 – Oakwood, wholly owned by Mapletree Investments (“Mapletree”), and Suite Options, a franchisee of ExecuStay® and Oakwood, both won the coveted Tower of Excellence Award for “Most Creative Marketing” at the 2019 Corporate Housing Providers Association (CHPA) Annual Conference, which took place on February 4 in San Juan, Puerto Rico.
Oakwood was honored for its successful “Like a Boss” marketing campaign, which translated Oakwood’s brand message into a compelling, humorous, and eye-catching promotional campaign that appeals to business travelers as well as short-term, leisure-oriented travelers. Suite Options was honored for its five-year strategic video marketing plan. The in-house video production team creates videos that showcase prime properties, promote city highlights, generate social media and blog content, personalize their sales team with video calling cards, answer FAQs and more.
“We know that guests are seeking greater control over their travel experiences, and that they’re looking for easier booking solutions to mirror leading customer experiences across a variety of industries. The phrase, ‘Like a Boss,’ sends the message that the guest is in control – a nod to the changing environment and traveler preferences – and we encourage them to do things their way. We are honored to accept this award from CHPA, an invaluable partner to Oakwood and so many others in the corporate housing industry,” said Christine Moore, vice president, global marketing, at Oakwood.
“In 2014, I first saw video emerge as a major need in the success of inbound content marketing. I wanted to stay ahead of the curve and initiated a five-year strategic plan to create an in-house video program for our company that was sustainable and affordable,” said Karen Cundiff, marketing and creative director, Suite Options. “Research shows that video is the most trusted resource for consumers at each stage in the buying process, and a new Cisco report predicts that video will make up 79 percent of all mobile traffic by 2022. After a few starts and stops, our video program is now 100 percent up-and-running, with over 30 videos produced in the last six months.”
The CHPA Tower of Excellence Awards were created to recognize and commend success within the corporate housing industry. The recipients of these awards, companies and individuals alike, advance the professionalism and excellence of the industry every day.